Adelaide Fringe invites artists, creatives, illustrators and designers around Australia and across the globe to enter a poster that could become the emblematic image of the 2023 Adelaide Fringe.
Entrants are invited to create a poster that captures the spirit of Fringe and express what the Adelaide Fringe means to them.
“Fringe is always such a magical time of year and in the last couple of years, it has really felt like the clouds have cleared to reveal magical and festive sun rays for us all to bathe in over the Fringe month,” said Adelaide Fringe CEO and Artistic Director Heather Croall.
“It would be wonderful to see a poster that celebrates that sense of ‘sunshine after the rain’ that Fringe creates.”
“Adelaide Fringe is all about transcending traditional ideas, rules and ways to create meaningful new ideas, forms and experiences – Fringe is a massive collaboration involving thousands of participants and the poster design is always a key part of the Fringe season.”
Adelaide Fringe encourages professionals, beginners and hobbyists to enter the poster competition in the hopes of their artwork becoming the symbol of Australia’s biggest arts festival. There are no rules regarding the level of artistic or design experience.
BankSA State General Manager, Consumer, Ben Owen, recognises the poster as an iconic part of the Adelaide Fringe brand. “Each year, Adelaide Fringe welcomes new creators from all walks of life to showcase their visual interpretations of the festival’s palpable energy,” he said.
“BankSA is thrilled to be backing the Adelaide Fringe for the 18th year as Principal Partner and support the event through initiatives like the annual poster competition which ends up being an iconic part of the event.”
Adelaide Fringe’s 2022 Poster Competition winner Mali Isabel captured the energy of the Adelaide Fringe with her painting, A Whimsical World – where a colourful palette was used to express life, diversity, positivity and creativity.
Mali used the opportunity to hone her skills and become a role model for emerging artists, with a foundation to support Aboriginal youth in her future sights.
The Adelaide Fringe poster competition winner will receive $6000 in prize money, free registration for an exhibition at Adelaide Fringe and the enormous exposure of their design becoming the symbol of Adelaide Fringe 2023.
Entries for the 2023 Adelaide Fringe poster competition are now open and close 7 August 2022. The Adelaide Fringe runs 17 February – 19 March 2023. For more information, visit: www.adelaidefringe.com.au for details.
Image: Mali Isabel, winner of the 2022 Adelaide Fringe Poster Competition – photo by Fumika Takagi